Sunday, April 5, 2009

IIM Professor Says__ Lets Make things Simple



 

A Professor at one of the IIM's

was explaining marketing concepts to the Students:

1. You see a gorgeous girl at a party. You go up to
her and say: "I am very rich.
"Marry me!" - That's Direct Marketing"

2. You're at a party with a bunch of friends and see a
gorgeous girl. One of your friends goes up to her and
pointing at you says: "He's very rich.
"Marry him." -That's Advertising"



3. You see a gorgeous girl at a party. You go up to
her and get her telephone number. The next day, you
call and say: "Hi, I'm very rich.
"Marry me - That's Telemarketing"



4. You're at a party and see gorgeous girl. You get up
and straighten your tie, you
walk up to her and pour
her a drink, you open the door (of the car)for her,
pick up her bag after she drops it, offer her ride and
then say:"By the way, I'm rich. Will you
"Marry Me?" - That's Public Relations"



5. You're at a party and see gorgeous girl. She walks
up to you and says:"You are very rich!
"Can you marry ! me?" - That's Brand Recognition"



6. You see a gorgeous girl at a party. You go up to
her and say: "I am very rich. Marry me!" She gives you
a nice hard slap on your face. -
"That's Customer Feedback"



7. You see a gorgeous girl at a party. You go up to
her and say: "I am very rich. Marry me!" And she
introduces you to her husband. -
"That's demand and supply gap"



8. You see a gorgeous girl at a
party. You go up to
her and before you say anything, another person come
and tell her: "I'm rich. Will you marry me?" and she
goes with him -
"That's competition eating into your market share"

9. You see a gorgeous girl at a party. You go up to
her and before you say: "I'm rich, Marry me!" your
wife arrives. -
"That's restriction for entering new markets"


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